Mariya Nurislamova is greatest generally known as the co-founder and CEO of Scentbird, the popular subscription company billed as being the “Netflix of perfume.” Over the years she has also launched Deck of Scarlet, a immediate-to-purchaser splendor manufacturer, and Drift, a scent-focused auto accent line.
Nevertheless, by evening she transforms right into a spiritual Trainer, intuitive, channel, artist, and author—roles mirrored in her prolific YouTube channel “This really is Mariya,” which has amassed about 102,000 subscribers and features over 1,200 video clips. Her spiritual messages Mix guided meditations, Electrical power channeling, and cosmic philosophy, attracting a significant and engaged audience.
Electronic Existence & Written content
On YouTube, Mariya’s output spans:
Meditations & channeling sessions: Focused on chakras, Electrical power portals, therapeutic, and quantum manifestation.
Intuitive Q&A films: Open up, personal interactions in which she addresses viewers’ deepest inquiries.
Shorter-form clips and motivational posts: Shared throughout TikTok, Instagram, and Spotify, contributing to her believed ~three hundred,000 followers throughout platforms.
Her cross-platform get to can make her a notable voice in the modern spirituality arena.
Entrepreneurial Journey
Although her spiritual identity thrives on-line, her founder persona is rooted in tangible company achievements:
Scentbird (2014–present): A membership design giving in excess of 800 fragrance possibilities to ~700,000 subscribers within the U.S. and Canada, backed by YC and raising around $twenty five million in enterprise funding.
Deck of Scarlet: A elegance membership palette introduced in 2018–19, collaborating with best influencers to offer curated make-up kits beneath $30 each individual two months.
Drift: A seamless nod to her scent-obsessed branding, providing fragrance answers to vehicles.
Her entrepreneurial increase is widely included by small business shops such as Inc. and Makeup.com, highlighting her rags-to-riches immigrant Tale and early passion for fragrances.
The Awakening: Spiritual Turn in 2018
In 2018, Mariya expert what she describes like a spiritual awakening—marked by impetus toward angelic channeling, visions, and intuitive “downloads.” Before long immediately after, she launched her spirituality-concentrated information across YouTube, Instagram, and TikTok.
Because then, her content material has delved into:
Living in “the Matrix”, a simulated truth framework.
Therapeutic via Electricity, like promises like self-healing cancer or AIDS and processing miscarriage being a karmic choice.
Interstellar beings and ancestral karmic trauma—including associations of black hair or crooked tooth with deeper spiritual that means.
These superior-assertion beliefs at some point collided together with her public profile.
Controversies & Community Backlash
By mid-2024, Mariya’s spiritual information started to conflict together with her corporate picture. The Company of Style claimed on subscribers, influencers, as well as inside mirrored makes boosting alarms following exploring statements about Hitler for a Trainer of “3D World warfare,” denials of illness, and crystal divination—all beneath Mariya’s authentic title.
Noteworthy critics:
YouTuber Keya’s Entire world and Zachary Michael said they’d no more collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have brazenly named out her pseudoscientific statements and questioned the caliber of Scentbird’s provider.
Regardless of the backlash, Mariya insists she keeps her identities distinct and stands by her spiritual mission, unbowed by strain to remove content material .
Strengths & Strategic Merits
1. Authentic Dual Persona
Mariya’s blend of tech entrepreneurship and spiritual training is unusual amongst her friends. It provides:
An reliable own brand name that resonates with people trying to find further connections.
Diversified income streams across retreat situations ($one,111 to $125,000) and personal channeling sessions.
2. Scale & Affect
Enterprise development: Scentbird experiences forty five–50% YoY development considering that 2022, profitability due to the fact 2019, with yearly revenues surpassing $one hundred million.
Cultural visibility: Her spiritual channel garners a huge selection of Many views for each online video, building viral cultural presence.
three. Loyal Group
In excess of one,200 movies and constant uploads have built a cult-like pursuing of seekers open to her Electricity-primarily based and mystical choices.
Emerging Challenges & Identity Troubles
Brand Name Threat
Buyers, employees, and buyers may check out Mariya’s metaphysical promises as off-Placing, probably eroding model trust.
Material Moderation & Legal responsibility
Daring promises in well being and spirituality may possibly invite social-System warnings, regulatory scrutiny, or debates over ethical duty in affect.
Stakeholder Confusion
Irrespective of her assurances, buyers remain largely unaware of her spiritual identity. Any perceived misalignment could strain stakeholder self-assurance.
Path Ahead: Navigating Dual Tracks
Clearer Boundaries
Mariya may compartmentalize her spiritual and enterprise worlds far more proficiently—protecting spiritual content on separate platforms or under a pseudonym.
Embracing Convergence
Alternatively, she could lean into the fusion—integrating wellness components into her brand names (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her much more ethereal content material with evidenced-primarily based advice, she could broaden her base though reducing alienation.
Closing Ideas
Mariya Nurislamova stands at a rare intersection—where by undertaking‑grade entrepreneurship meets spiritual authority. She has built a scalable, financially rewarding business enterprise empire, when capturing the imaginations of digital-age spiritual seekers.
Yet this pretty duality is her biggest asset and biggest obstacle. The mystic along with the CEO co-exist in one human being, generating friction. How Mariya navigates this frontier—either by distinguishing her voices or by harmonizing them—will determine her potential legacy.
Will Scentbird remain a fragrance staple with neutral branding?
Will her spiritual mission evolve right into a mainstream wellness movement?
Can these paths co-exist, or will just one eclipse another?
This resonates to be a cautionary tale within our age of founder transparency: When beliefs are general public, ambition and authenticity stroll a great line.
In a nutshell, Mariya Nurislamova is no common CEO. She's a visionary entrepreneur, a channel for spiritual messages, plus a cultural determine navigating the messy overlap of organization and perception. Her up coming moves may perhaps chart new territory—not mariya nurislamova only in fragrance, but in how business enterprise leaders shape their identities from the electronic spiritual age.